Connecting customers and brands to deliver an authentic and memorable
in-store experience.

RETAIL SERVICES


At Play Retail, we are all about engaging customers with your brand to deliver an authentic and memorable in-store experience through our portfolio of retail support services. We are all about creating and delivering retail support programs to drive your sales and have your customers coming back for more. It’s about creating and delivering it consistently every time, for anyone that comes into contact with your brand. Whether it’s how your customer flows through the store, your customer engagement and advocacy success, how your product communicates visual cues, or how your store looks and feels. Engaging consumers with your brand is core to our business and we've been doing it for over 20 years throughout Australia and New Zealand. Our teams consist of some of the best retail talents in the country because we understand the dynamics of the retail environment and the importance of the relationship with your brand. Play Retail has the experience and tools to show you how.

Visual Merchandising


Visual merchandising presents your retail space in a way that maximises your sales and delivers on strong brand cues.

With visual merchandising, there's an insatiable need to surprise and inspire customers, but for it to be truly successful, it needs to clearly deliver a consistent, reliable and impactful shopping experience to the customer every time.

Play Retail can help you plan and execute your visual directives in store to engage, inspire and connect shoppers to your brand and increase sales.

Our national teams of qualified, experienced visual merchandise specialists will build brand impact in-store and save you money because we take all the guesswork out of the process. No need to manage staff and communications - we do that for you and have a state of the art reporting system that will not only show you the results but measure them too. Play Retail has the experience and tools to show you how.

HOW WE DO IT


BEFORE AND AFTER CASE STUDIES


Move the slider to see the results

Lacoste before Visual Merchandised Play RetailLacoste-After-1
Desus store before visual merchandised play retailDeus-After-2
Harley-Before-1Harley store after play retail
Gstar-BeforeGstar-After

Retail Advocacy


In our very competitive retail store environments, retail associate recommendations are the most powerful advertising and sales tools available. By leveraging a loyal and passionate team of in store associates, a brand can increase brand awareness, develop strong associate loyalties and facilitate valuable feedback loops. Store employees can be powerful advocates which can aid in amplifying your sales and marketing efforts to extend your brand’s reach. Play Retail can assist brands design, support and activate in store advocacy programs through our field teams by adding uncompromising value and introducing an array of measurable touch points to incorporate an effective and result driven associate advocacy program across your key retail partner stores. When done right, fostering brand advocacy can lead to benefits, including an increase in sales and positive brand sentiment, as well as greater share of voice in store for your brand. Play Retail can help you to engage store associates through team in-store activities, brand coaching, product training, and online social communities. This approach will assist accelerate launch timelines, win early adopters, beat out the competition, and increase your ability to capture and sustain share of voice in store. We run advocacy programs through many of our client’s partner stores. Let us show you how.

Brand Ambassadors

Our Brand Ambassador teams give you back control of the service experience your brand invests so highly in to ensure consumers engage with your brands journey


Play Retail supplies performing sales teams whether you need them in store or on the road nationally for our clients. Our teams comprise of qualified, experienced, lifestyle savvy Brand Ambassadors maximising your sales and communicating your brand values at store level to drive sales to new highs. We have been managing Brand Ambassador teams such as these nationally through stores in partnership with many companies and we understand the dynamics within your retailers and know the sorts of sales growth that can result from such a team. We provide every bit of information, communication and ownership that would be available if you had entirely your own store teams .. without the total cost Our Ambassadors strive to build relationships in store with retailers and their staff, by educating and engaging them to encourage and drive sales at store level. We give you back control of the service experience your brand invests so highly in to ensure consumers engage with your brand's journey. Let us show you how.

Brand Activation

We design retail experiences that create meaningful shifts in consumer behaviour


Brands are people too.

Or, at least they should strive to be more like us. Because it’s those human qualities like kindness, humour, and intelligence that make a brand so appealing. When brands get human and treat people like people, they earn our respect, our desire, and our dollars. At Play Retail we create experiences where people can connect with brands the same way they connect with each other. We can create consumer driven retail activations. From concept to completion, we produce exciting, dynamic experiences for consumers to connect with the brands they love. Play Retail can provide you with that extra edge by hiring and managing a team of friendly, outgoing brand engagers to hit stores and serve as brand ambassadors for your activation. Let’s make something.

We provide every bit of information, communication and ownership that would be available if you had entirely your own store teams .. without the total cost. Our Ambassadors strive to build relationships in store with retailers and their staff, by educating and engaging them to encourage and drive sales at store level.

We give you back control of the service experience your brand invests so highly in to ensure consumers engage with your brands journey.

Let us show you how!

Pop Up Support

We help brands create, execute, and promote pop-up concepts


We are a one-stop-shop for pop-ups.

At Play Retail we can assist with your pop up activations through design, layout and supply of retail ambassadors to give your brand the support and strategic hands-on advice to succeed in this challenging environment. The high quality, customer experiences we develop for your pop up are intelligently designed to generate shop traffic, stimulate sales and create brand loyalty. WANT TO KNOW MORE ABOUT WHAT WE CAN DO FOR YOU?
 

CONTACT PLAY RETAIL