Radley Case Study
The Challenge:
Being based in London, Radley, a premium global women’s leather goods brand, did not have local internal ground support in the Australian market to support their product drive through key Myer stores.
The Solution:
Play Retail created a team of Radley Brand Ambassadors to work in key Myer stores on peak trading days around the country.
All team members are managed by Play Retail, and all sales metrics and feedback are presented to Radley every week via the Play Dashboard, providing the client with full visibility and market insights.
The Result:
▫️ Increased group sales on last year 35%
▫️ Increased footprint offered to client in Myer stores due to performance lift
▫️ Increased customer awareness and engagement – our teams have loyal repeat customers!
▫️ Growth has resulted in investment for shop in shop fit out which has increased brand presence in store